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KEVIN ZRALY: "WINEFUTURE WILL BE THE LARGEST WINE WORLD FORUM TO DISCUSS THE CURRENT STATUS OF THE INDUSTRY"
2009-11-10 01:46:40
Both the technical director of the event as well as speakers of the stature of Robert Parker, Jancis Robinson or participants as Marques de Riscal or Dinastia Vivanco, among others, are convinced that on the 12 November next Logroño will be "the world capital of wine"
Madrid, November 9, 2009 -. On 12 November starts in Logroño the conference Winefuture-Rioja'09 with the participation of some of the most influential personalities in the wine world. The common goal is to establish guidelines for the challenges and opportunities that the industry is facing. The technical director Kevin Zraly of Winefuture argues that "not many events in this industry focus on global sales and marketing of wine. Moreover, not only the event will bring together the most important wine industry professionals but also the most prestigious wine writers in the world. "
Robert Parker leads the impressive list of wine industry authorities travelling to Logroño. Besides the tasting he will direct, Parker will also present at Winefuture-Rioja'09 his reflections on challenges such as currency fluctuations, the proliferation of wine regions and education. "I am honoured and it is a privilege to be invited to be part of Winefuture's impressive list of wine personalities, each bringing a vast experience and valuable perspective," says Parker about the conference.
Meanwhile, another of the speakers, Jancis Robinson, Master of Wine and editor for the Financial Times declared: "I have great expectations about Winefuture. I know many people in the industry and we will analyze, among other topics, the close relationship between wine entities and consumers through the media and blogs. It is very important as new technologies provide tools to go into this line of communication. "
For Troy Christensen, speaker and president of Constellation Europe, "Wine Future gives the opportunity for producers, sellers, and wine critics to converge on one global and international forum and discuss the issues that are affecting the industry today." Along the same lines, Zraly adds that Winefuture "will offer a valuable perspective to attendees thanks to the quality of the speakers and their knowledge about the markets, both domestic and international.
With a more national approach, Rafael Vivanco, Technical Director at Dinastia Vivanco, stressed the importance of Winefuture. "It is of great importance that the event is held in Spain, specifically in Rioja, which will allow the region to portrait to the world wine industry, even more the quality and potential of the region. "Winefuture will also tap on the specific situation of the Spanish industry: "The Spanish winemaker sector has a great potential because we have a great advantage under the current economics, which is the excellent value for money that our wines have to offer. Indeed, but this industry will have to undergo a process of restructuring or consolidation because at the moment there are too many brands competing against each other on the retail shelves and consumers are increasingly confused. Therefore, each brand will have to find its place in the market" according to Alejandro Aznar, President of Marques de Riscal.
The main challenge that Zraly is facing as the Technical Director of the event "is to make sure the conference is dynamic, interesting, entertaining and educational, and, of course, to implement good logistics for nearly a thousand professionals" that will gather at Riojaforum from Thursday onwards in Logroño.