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Wine can only be enjoyed in moderation
News
WINEFUTURE ´09 AND THE WINE ACADEMY JOIN THE "WINE IN MODERATION" CAMPAIGN
2009-11-04 08:15:38
Paulina Campo, Executive Director of The Wine Academy of Spain and Pau Roca, Secretary General of the Spanish Wine Federation (FEV), have joined forces in the new initiative known as 'Wine in Moderation'.
The program 'Wine in Moderation’ represents the commitment of the European wine sector to contribute effectively to reduce the damage caused by alcohol abuse and promote the notion that wine can be enjoyed only through moderation. This initiative, which falls within the Forum of the European Commission on Alcohol and Health, is based on three fundamental pillars: scientific research and dissemination, coordination and implementation of training and education, and self-regulation in the wine industry of advertising and commercial communications.
'Wine in Moderation’ is mobilizing the entire European wine sector to build close ties of cooperation with government-both at the supranational (EU), national, regional and
local level, as well as complementing and supporting other initiatives that are already being carried out by the consumer.
Through this agreement, The Wine Academy of Spain commits itself explicitly to promote the development of activities that encourage the responsible consumption of wine.
The Wine Academy of Spain, founded in 2003, is a private organization which focuses on forming wine professionals as well as amateurs. It promotes Spanish Wine at an international level through the program ‘Spanish Wine Education', promotes Spain as a wine tourism destination, and analyses the impact of climate change in the wine industry. The Wine Academy also carries out courses in Spain from the Wine & Spirit Education Trust (WSET) and has organised events such as the World Congress on Climate Change and Wine, amongst others.
The first event of The Wine Academy of Spain that will benefit from this agreement will be WineFuture Rioja'09, which takes place in Logroño on the 12th and 13th of November. This congress will gather leading personalities of the wine industry from all over the world. The aim of this gathering is to analyze the current developments and challenges faced by the wine industry: economic crisis, sales and consumption; new marketing strategies ...
WineFuture, which is to be held every two years, aims to become a global reference in the wine field.
The Spanish Wine Federation, the most representative business association in the industry, is a member of CEEV (European Committee for Wine Enterprises), the organization responsible for the implementation and development of the initiative 'Wine in Moderation’. It collaborates with FIVIN (Wine and Nutrition Research Foundation).
In recent years, all members of the FEV have been applying the guidelines set by the program, particularly in the advertising and educational areas.
Recent businesses to have joined this initiative include those related to wine tourism, specialized media and designations of origin. Also, several leading Spanish organizations in the wine industry will soon become part of this new initiative.