| 08.00 - 09.00 |
REGISTRATION
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| 09.00 – 09.15 |
OPENING & WELCOME |
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| 09.15 – 10.30 |
09.15 – 10.30 THE GLOBAL ECONOMICAL CRISIS IN THE WINE INDUSTRY
Troy Christensen - "Challenges and solutions to the current crisis"
Matthieu Chardronier - "Challenges and solutions to the crisis in France"
Xavier Pages – "Challenges and opportunities for Spanish wines"
Moderator: Richard Halstead
Presented by: Gobierno de la Rioja
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| 10.30 – 11.00 |
BREAK |
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| 11.00 – 12.15 |
HOW TO IMPROVE SALES IN THE ON-TRADE
Tim Hanni MW – "How to motivate the consumer and increase sales"
Richard Halstead – "Profile of the consumer in times of crisis"
Rafael Ansón – “Wine & Gastronomy – together to increase consumption”
Moderator: Esteban Cabezas
Presented by: Real Academia Española de Gastronomía
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| 12.15 – 01.30 |
INTERNET AND WINE
Gary Vaynerchuk – “The internet wine revolution”
Juan Such Juan –”On-line communities in the wine industry”
Ryan Opaz – “Social media and the wine industry”
Moderator: Esteban Cabezas
Presented by: Mercados del Vino y la Distribución
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| 01.30 – 03.30 |
LUNCH PRESENTED BY ARAEX & SPANISH FINE WINES
Presented by: ARAEX & SPANISH FINE WINES
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| 03.30 – 04.30 |
MEDIA, WINE WRITERS AND THE FUTURE OF THE INDUSTRY
Gary Vaynerchuk, José Peñín, Oz Clarke , Steven Spurrier, Rafael Ansón
Moderator: Jancis Robinson MW
Presented by: FIJEV / AEPEV
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| 04.30 – 05.30 |
HOW TO IMPROVE SALES AND CONSUMPTION THROUGH FAIRS AND COMPETITIONS
Manuel Julia - Fenavin
Mel Dick - South Beach Wine & Food Festival
Baudouian Havaux - Concours Mondial de Bruxelles
Rocío Alberdi - Presenting Spanish wines internationally
Moderator: Robert Joseph
Presented by: ICEX – Wines from Spain
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| 05.30 – 06.00 |
BREAK |
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| 06.00 – 08.00 |
GRAND TASTING WITH ROBERT PARKER JR.
Moderators: Kevin Zraly & Pancho Campo MW
Presented by: The Wine Academy of Spain
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| 09.30 – 11.30 |
DINNER AT MUSEO MUSEO DINASTIA VIVANCO
Private function for speakers and organizers
Presented by: Dinastía Vivanco
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| 08.45 – 10.15 |
THE CRISIS IN THE OFF-TRADE – NEW STRATEGIES
Mel Dick – “The American market”
Justin Howard-Sneyd MW – “The British market”
Quim Vila – “The market in Spain”
Christian Barre - Christian Barre - A brand strategy for wine in the Off-Trade?
Moderator: Charlotte Hey
Presented by: Domecq Bodegas
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| 10.15 – 10.45 |
BREAK |
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| 10.45 – 12.00 |
EMERGING MARKETS
Lisa Perrotti-Brown MW – "Challenges & Opportunities in Asia"
DimitrI Pinski - " Challenges & Opportunities in Russia"
Ulf Sjodin MW – " Challenges & Opportunities in Scandinavia"
Don St. Pierre – “Challenges & Opportunities in China”
Moderator: Felicity Carter
Presented by: Marqués de Riscal
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| 12.00 – 01.15 |
BRANDING AND THE FUTURE OF THE INDUSTRY
Robert Joseph – “Confusion in the consumer between brands and unknown denominations”
Jeremy Benson – “Brand building in difficult times”
Esteban Cabezas: “Inspiration from FMCG categories: practical approach to wine”
Moderator: Victor Pascual & Esteban Cabezas
Presented by: CRDOCa Rioja
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| 01.15 – 03.00 |
LUNCH
Presented by: IPEX
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| 03.00 – 04.00 |
BUSINESS OPPORTUNITIES OF CLIMATE CHANGE AND THE ENVIRONMENT
Nicola Jenkin – "Packaging, transportation and the environment: business opportunities"
Miguel Torres – "Bodegas Miguel Torres – practical case"
Enerterra – “Geothermic energy for the wine industry”
Moderator: Pancho Campo MW
Presented by: Enerterra
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| 04.00 – 05.00 |
HOW TO IMPROVE SALES AND CONSUMPTION THROUGH EDUCATION
Kevin Zraly – “Wine education in a global context”
Pancho Campo MW – "Education of the wine professional for improving sales"
Robin Kelley O´Connor - "Wine education to motivate the consumer"
Moderator: Clive Barlow MW
Presented by: Dinastía Vivanco Bodegas y Museo de la Cultura del Vino
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| 05.00 – 05.30 |
BREAK |
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| 05.30 – 07.30 |
CHALLENGES & OPPORTUNITIES FOR THE WINE INDUSTRY
Jancis Robinson MW, Robert Parker, Justin Howard-Sneyd MW, Jorge Ordoñez,
Don St. Pierre, Paul Pontallier, Christopher Cannan, Mel Dick
Moderator: Pancho Campo MW
Presented by: ARAEX & Spanish Fine Wines
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| 07.30 – 08.00 |
CLOSING CEREMONY |
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| 09.30 – 11.30 |
OFFICIAL DINNER AT RIOJAFORUM
For speakers, sponsors and VIP ticket holders
Presented by: ARAEX & SFW – Grupo Codorníu – Pérez Barquero
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