Congress

Topics that will be Covered

• The global economic crisis.
• How to improve consumption.
• How to improve sales in the on-trade.
• Emerging and interesting markets: Asia, Russia and Scandinavia.
• Business opportunities of climate change and the environment.
• Wine education for increasing sales and consumption.
• The role of wine writers and critics in the future of the industry.
• Wine fairs and competitions as marketing and sales strategies.
• The importance of Internet for promoting sales and consumption
• Challenges and opportunities for the Spanish wine industry on the
  international arena.
• Trends and tendencies in the off trade.
• The importance of brands in the future of the industry.

Target and Attendees

• Thanks to the level of the speakers, the relevance of the topics to be covered and the considerable international media promotion, the organizers expect the following attendance:

• 500 delegates to attend the conference
• 350 tasters to attend Robert Parker´s tasting
• 100 wineries to be represented with tasting tables in the trade show area
• More than 40 nationalities
• Over 50 journalists from more than 30 countries
• Profile of the attendees: